Barbour has released a Christmas advert starring the much-loved children’s character Paddington Bear about sustainability and to remind us of what’s really important at Christmas time.
In the short film, the iconic character is seen contemplating what to buy his foster father, Mr Brown, as a last-minute gift for Christmas.
After looking at some old photographs of Mr Brown and himself, Paddington notices that his foster parent always wears the same green Barbour jacket.
Paddington sees that the jacket has worn over time, prompting him to decide to re-wax it in the kitchen, making a mess in the process.
On Christmas Day, we see Paddington present Mr Brown with the newly waxed jacket. He is delighted to receive such a thoughtful gift.
In the jacket pocket, Paddington has placed the tag that he arrived at Paddington station with, that read “Please look after this bear” and has written on the back of it “Thank you for looking after me”.
Mr Brown thanks Paddington and then says that the Barbour jacket is "part of the family”, just like Paddington.
The story is about Paddington's gift to celebrate Barbour’s 100 years of sustainability by re-waxing jackets. It’s nostalgic, humorous and sentimental and shows just how much Barbour jackets are loved, and if re-waxed at least once a year, they can last a long long time.
