Saphir Médaille d’Or Pommadier shoe cream, 75ml:

The Pommadier cream shoe polish is enriched with animal (beeswax) and vegetal wax. This very elaborate formula contains 7 different waxes, all of which are chosen for their nourishing, softening and shining qualities. For nourishing, recolouring and waterproofing your shoes. With so many qualities Pommadier forms the core component of a good shoe shine.

The best way to use this cream is to apply it with a polish applicator cloth.